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Minutes SPDTA meeting 16-11-01


SPDTA AGM & Meeting

1ST November 2016 at 1pm.


Held in the Studio meeting room at Dove Farm, Ellastone

  1. 1.       Attendees:


Enjoy Staffordshire


Destination Staffordshire

Leek & Rudyard Railway

The Laurels

Dove Farm

White House Farm

Cheadle Discovery Group

Cheadle Tourism Group

Churnet Valley Living Landscape

Joshua Day Boat and holiday cottage

Foxtwood Cottages

Barks Holiday Cottage

Lower Micklin Farm Cottages and Caravan Park

Staffordshire Accommodation

Broomyshaw self catering

Beechenhill Farm

Waymark Interpretation LLP



  1. 2.       Apologies received from:

Heywood Hall, Heath House, South West Peak Partnership, Alton Towers, Simply Staffordshire, The Chained Oak, Troutsdale Farm,


  1. 3.       AGM

Election of Officers:

Catherine Doel was appointed as Chair

Alison Worrall was appointed as Treasurer


  1. 4.      Update from Enjoy Staffordshire:

4.1 New Web site: Richard and Jo explained about the new website that is under construction for Enjoy Staffordshire with a separate mini site for the Short Breaks. These should be live by end of March. Members are likely to be asked for new photos for the site as larger images are required now. Also, a business can now have more than one image. Members of Enjoy Staffordshire might like to start thinking about images in preparation for being asked soon. The new site will also include events listings.

4.2 Staffordshire Day: This will be happening on 1st May again this year. Richard explained that this is an ideal opportunity to promote small businesses and community organisations who can make offers and run events which will be promoted via the web site and through the Enjoy Staffs social media channels. Members of SPDTA are encouraged to make the most of this opportunity.

4.3 Memberships of Enjoy Staffs. Members were reminded to bring subscriptions up to date if they wish to join or re-join. Members of Enjoy Staffordshire have their fees for Staffordshire Accommodation or SPDTA included in their membership.

5. Update from SMDC:

5.1 Latest news at SMDC Tourism: Becky updated us on the names and organisation structure of those involved in Tourism and the separate team that run Regeneration. Becky has recently joined SMDC and is reviewing the strategic plan for the area. She has asked that members copy her in via email on any initiatives etc.

5.2 Tourism Week: 25th March including the Mini Conference on 30th March at Council offices in Stockwell Street. As last year there will be stands, literature swap, networking and possibly a training session.

5.3 Stoke on Trent City of Culture bid: S-o-T is preparing its bid to become 2021 City of Culture and needs support from organisations like SPDTA in its hinterland. SPDTA to follow this up and make contact.

5.4 Stoke-on-Trent City of Sport – SPDTA members were made aware of the canoe trail from Middleport Lakes to Froghall. The leaflet is available and Waymark will add it to the

            6. Update from Churnet Valley Living Landscape Partnership

6.1 CVLLP latest news: Keith presented to the meeting. 2012 -16 saw £3m spent on projects in the Churnet Valley area. 2017 is a transition year with funding to keep the momentum of the project. 2018 sees the start of another phase of work with a new suite of projects being planned. The defined boundary of the landscape area can be redefined in coming years to include Cheadle and close the gaps between neighbouring projects.

6.2 A discussion followed about neighbouring projects Transforming the Trent Valley and South West Peak Partnership. Members asked if South West Peak could present at a future meeting when its funding has been secured. SPDTA to send dates of future meeting to SWP

6.3 People who Shaped the Valley project: James has nearly completed the SPDTA’s project for the CVLLP and explained that the heritage information, walks and geocaches will be published shortly on the In addition, the exhibition People who Shaped the Valley, currently running at The Nicholson, will be coming to an end in December – so last chance to pop in! The panels and many of the models are then available to display elsewhere – a follow up conversation to take place with Cheadle Discovery Centre in Cheadle

6.4 SPDTA members are reminded that this is a community resource and there are pages dedicated to promoting Accommodation (live), and local businesses & community groups (going live soon). There are resources for those wanting to explore the area including a tea room map and self-guided walking trails. More is going live all the time. Phil commented that contributors should get a feedback email - Waymark will check this

6.5 AONB status: Keith is making preparations for when/if Natural England re-open applications for Area of Outstanding Natural Beauty.

            7. Moneystone Park

The planning application for the holiday park at Laver Leisure has been approved now so it was agreed that the developers be invited to present to SPDTA at a future meeting. SPDTA to issue an invitation

            8. Cheadle Discovery Centre

Mike explained that this is now acting as a community hub for local organisations. There is a programme of exhibition space and meeting space. Leaflets were distributed.

9. AOB

9.1 It was requested that SPDTA invite SMDC Regeneration team to attend SPDTA meetings and keep us updated of initiatives for small and micro businesses, including grant opportunities. A discussion about LEADER funding followed. Invite Regeneration team

9.2 Winking Man – the overgrown vegetation and trees are obscuring the Winking Man. During this discussion it was established that the land is owned by the Peak District National Park and perhaps the matter could be raised with South West Peak and PDNPA.

9.3 Moorlands Connect bus service -  Lower Micklin Farm near Denstone and The Laurels have found this service to be hugely valuable for their guests.  It is suggested that all SPDTA accommodation providers include Moorlands Connect contact information on their websites because guests need to plan ahead for this service. The general discussion was that tourists using the services creates a level of demand that ensures the service remains available for the community.

10. The meeting concluded with a tour of the turbine and fish pass being constructed on the river Dove.

Many thanks to Jane for her hospitality at Dove Farm

11. Next Meeting:

Date & venue to be confirmed - February. Please use the online sign up at to help us manage the meeting.